[Starbucks‧ Unseen Stars]
During the 2024 Paris Olympics, Starbucks will change its iconic logo to represent female Olympians. This campaign aims to raise awareness for women’s sports and increase viewership. Customers will see their favorite female athletes featured in the logo, reminding them of the games and schedules throughout the day.
2025 Addy - Best Of Show / Gold / Silver
The cup will also remind you schedule throughout the day. And when you can't make it to Paris, the only thing you have to do is scan the QR code to watch games.
The best part is that Starbucks is located everywhere, and in each location, female athletes represent their country, making Starbucks more of a local rather than a global chain.
Also, we can create fans' favorite merchandise, which will be available all over social media
Starbucks logo has stayed the same over the years. But now they have the perfect reason to do it during the world's biggest sports stage.