[Introducing ‧ Ultimate technology for humanity]
The video begins like the launch of groundbreaking technology. A mysterious silhouette slowly emerges from the darkness, building tension and intrigue.
Subtle details and the flow of light hint at its identity. In the final moment, it is revealed to be a BIC pen—powerfully conveying that the true technology driving human creativity and evolution has always been the pen.
[BIC's New Packaging]
With phrases like "Boost Your Dopamine," the design emphasizes the dopamine rush triggered by writing—much like the effects of psychedelic mushrooms. It sensorially captures the natural HIGH of putting pen to paper.
[BIC X Headspace]
We’ve developed the ultimate Stim Pack to amplify the power at your fingertips.Maximize your humanity with the sounds that fueled the greatest mindsimmerse yourself in the creative echoes of legendary thinkers and writers as you put pen to paper.
[BIC’s CES Booth]
"The Ultimate Technology: Writing Reimagined" redefines handwriting as a groundbreaking human technology.
As visitors write with a BIC pen, the act of creation triggers dopamine release in the brain, inducing happiness. The flowing motion of handwriting is visualized as a meditative and immersive Flow State.
The space reacts dynamically to each stroke—light and sound shifting in harmony with the movement of the pen—transforming writing into an innovative sensory experience that unlocks creativity and pure enjoyment.
"Handwriting isn’t just a record—it’s the ultimate technology for human happiness and creativity."
