The tattoo industry keeps on increasing. In the U.S., half of the people will have a tattoo by 2035.

However, with the increase in tattoos, hygiene problems are also rising because there is no industry standard. According to an article on Health Line, around 2 million infections are reported annually.

As Vaseline is widely used to heal tattoo scars, we created a new hygiene standard for the tattoo industry called “Blue Shields,” a label we give to parlors that keep sanitation guidelines and have great reviews.

[VaselineBlue Shield]

Blue shield stars


Hygiene Star Rating System A star-based hygiene rating system
inspired by the Michelin Guide.

Blue shield stars


Hygiene Star Rating System A star-based hygiene rating system
inspired by the Michelin Guide.

Collaboration Goods

Launched a limited-edition Vaseline product in collaboration with renowned tattoo studios, blending skincare with street culture and credibility

Designed a tattoo hygiene care kit as branded merchandise, including essential aftercare items to promote safe and sanitary tattoo healing.

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