People now enjoy Xbox Game Pass anywhere through their smartphones, seamlessly integrating gaming into their daily lives.

Xbox is no longer dependent on a console and has evolved into an innovative way to play games anytime, anywhere.

However, as they immerse themselves in their screens, they often miss their surroundings and only focus on the ground.

This campaign embraces that behavior by transforming the "ground" they look at into a new gaming stage, playfully reinforcing

Xbox Game Pass’s core value: "Play Anywhere."